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Aug
31

Supplement Company Tricks: Proprietary Blends

For more info visit my site at: www.brinkzone.com Supplement Company Tricks: Proprietary Blends Proprietary blends are not inherently a negative for the consumer, though they are inherently confusing for the buyer in most cases. A supplement that lists a “proprietary blend” on the bottle can be there for one of two reasons: (a) to prevent the competition from knowing exactly what ratios and amounts of each ingredient present in the formula to prevent the competition from copying their formula exactly (commonly referred to as a ‘knock off’) or (b) to hide the fact the formula contains very little of the active ingredients listed on the bottle in an attempt to fool consumers. Sadly, the latter use is far more common then the former. They see a long list of seemingly impressive ingredients listed in the “proprietary blend” none of which are there is amounts that will have any effects. This is commonly referred to as “label decoration” by industry insiders. The former use of the term is a legitimate way for a company of a quality formula from having the competition copy or “knock off” their formula and the latter use of the term is to scam people. So how does the consumer tell the difference? Learn more: www.brinkzone.com
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5 comments

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  1. purplemutantas says:

    These sorts of tricks are used for all kinds of supplements and herbal products, not just body building products. Many of herbal smoking products don’t list any ingredients. When they do they will include ingredients that don’t do anything but sound good on the label. For example, there are products that contain Avena Sativa, which is oats. Smoking oats wont get you high. But it allows them to have the word ‘sativa’ on the label. They are just taking money from gullible consumers.

  2. teesha0 says:

    I’d like to see USP Labs come out with a full breakdown of its its “proprietary blend” for Jack3d. It’s all the rage these days; but how is anyone to know that it isn’t just caffeine powder with specks of other stuff? Until that happens, I should make friends with someone who works in a lab…

  3. willbrink says:

    @xyoven

    Cool!

  4. willbrink says:

    @betterness23

    Half? You are too optimistic my friend….

  5. betterness23 says:

    kinda gives a scare to all the trustee supplement users out there. but I can’t say I was surprised. I’d have to agree with you and say the proprietary blend gimmick is more in place to prevent consumers from knowing what they are taking rather than keeping the competitive companies guessing. perhaps a bit of both. truth be known, probably half of what’s out there is all crap.

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